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Commencement Address by Mr. Spin Man & Mrs. Rita Pierotti-Madden
Learn to persevere. Rise from falls you’re bound to have in life.
The Failed Twitter Stunt of Ron DeSantis Was An ‘Inside Baseball’ Error
Cable news political broadcasters are arguably the primary user of “inside baseball,” terminology, the most recent major example being on May 24, when an overload of twitter users made the site crash, derailing Gov. Ron DeSantis’s announcement that he was officially running for president.
Should CNN Have Provided a Venue For Trump, A Known Liar?
Despite your opinion, a few valuable PR lessons emerged from the town hall that apply to non-political clients.
NFL Players Banned For Betting Reveals How Lessons Learned From Adages Are Relevant And Mixed Messages Are Prevalent
In our business, when things turn sour, scapegoats must be found and punished.
Is It Time to Say No to Attacks On Individuals’ Self-Esteem?
For five years Wendy’s has taken a more aggressive comedic approach, ‘Why should we just laugh at ourselves, when we can laugh at you?’
Is a Governor’s Common Sense On Vacation at Disney World?
After years of experience doing crisis management, something I’ve learned is that at its heart is common sense.
A Quarter-Century Later, the Good Friday Peace Accords Are Holding in Northern Ireland
David Feherty, the irreverent golf commentator, once observed that to get by in Northern Ireland – as he had done at the height of The Troubles – people had to rely on their “sense of the absurd.”

