You’ve no doubt heard of someone with perfect pitch in music?  Well, there’s such a thing in PR too—well, sometimes!  

Tom Brady's recent endorsement deal with FTX highlights the mixed perception of athlete endorsements among consumers and journalists, with some recognizing the paid spokesperson role while others may take endorsements more seriously.

The far-reaching injunction against government departments and individuals against engaging with social media companies around disinformation, while providing free rein to individuals (and bots and foreign governments) to spread falsehoods, is in fact a looking-glass-world version of “1984” – completely at odds with George Orwell’s writings.

It is telling that, on the nation’s birthday, a Trump-appointed judge handed down a ruling in support of a phenomenon that’s working to undermine democracy. 

This question is likely to reach the Supreme Court for a final decision, but what’s the role of brands in this ongoing battle?

Between the panels, industry conversations, networking, and of course, croissants, I took a moment to reflect on why we were all there in the first place – to listen to new perspectives and continue to drive our industry forward. Below are my top four takeaways for PR professionals.

Judge Terry A. Doughty’s ruling enjoining federal government departments and employees from urging or even encouraging social media platforms to remove false and dangerous information is an affront to justice, to democracy, and to truth.

Many new valuable “not to do” PR lessons will emerge, as they have since the beginning of the various civil and criminal investigations of Mr. Trump began.

If your boss told you that she noticed something about your performance and wanted you to come to her office to discuss it, would you assume that she had noticed an area of your special competence and wanted to bring it to your attention?

Over the past 10 years growth in the PR agency sector has become remarkably robust at the net fee, net income and exit strategy levels.

As fireworks light up the night sky and Americans come together to celebrate their independence, the 4th of July holds great significance not only for the nation but also for the communication and public relations (PR) industries.

On this last day of Pride Month, we welcome an editorial from Robert Conner, an activist and expert in LGBTQ communications and media, on how this moment is fraught, “You must rise to meet it.”

The hiring frenzy brought on by George Floyd’s death inspired a great deal of agencies to hire more young Black creatives. Fantastic right? Well, to a point.

Vladimir Putin’s communicators undoubtedly took a page from the PGA playbook and improved it.

The two that I think are the most important were the announcements by two old-timers, President Biden and former President Trump to run for re-election, even though actuarial tables suggest that both might not be able to serve a full four year term.

So it’s no surprise that the totalitarian-loving former president praised the merger between the PGA Tour and Saudi Arabia’s LIV Tour, even though the Kingdom has been accused of human rights violations for as long as I can remember, and probably as long as it has been in existence.

After launching the new CommPRO at the start of this year, I am thrilled to share that our top performing articles and events so far in 2023 focused on a wide range of important topics for the industry.

The Licht example is a terrific reminder that earned media is a calculated risk–it cedes some control of its message and things can go wrong.

Learn to persevere.  Rise from falls you’re bound to have in life.  

Cable news political broadcasters are arguably the primary user of “inside baseball,” terminology, the most recent major example being on May 24, when an overload of twitter users made the site crash, derailing Gov. Ron DeSantis’s announcement that he was officially running for president.