Madelyn De Los Santos, a junior in the Advertising/Public Relations Programin the Division of Humanities and the Arts at The City College of New York, is the 2021 Art Stevens PRSA-NY CCNY Scholar for Excellence in Public Relations. 

Some things were inherently meant to be “Do-It-Yourself” projects, like repainting your spare bedroom, planting a new bed of hydrangeas, or updating the latest operating system software on your mobile device.

Buyers Still Willing to use 2019 Numbers as a Start

The Stevens Group, a leading facilitator of mergers and acquisitions in the public relations, digital and influencer marketing, social media and experiential marketing agency categories, today announces a strategic partnership with TPC Growth to offer CEOs of agencies in these categories who have sold their firms with consulting services designed to maximize earn-out potential post-acquisition.

PR Agency owners, there are three key ways to maintain sufficient cash flow to take you through the next few months. Hopefully, the coronavirus will be behind us by then.

Genesis Flores, a junior in the Advertising/Public Relations Program in the Division of Humanities and theArts at The City College of New York, is the 2020 ArtStevens PRSA-NY/ CCNY Scholar for Excellence in Public Relations.

The Stevens Group is very mindful of the effect that the coronavirus outbreak is having on a number of agencies.  It’s unprecedented. 

Here we examine key issues facing CEOs as they strive to remain steady at the helms of their evolving practices.The Greek philosopher Heraclitus is often credited with penning the notion that nothing is permanent except change.

A good friend (I’ll call him Dave) owned a public relations agency for about 8 years and on the surface it appeared as if his agency was doing fine.

The most successful acquisition transactions that I’ve been involved with put a spring in the step of the principals of the PR agencies who have sold to larger buyers. It has less to do with extra money in their pockets. But it has everything to do with their new roles in the buyer’s organization.

Life undeniably is a series of calculated risks. In fact, most of us take risks every day without realizing it. Almost everything we decide – from getting married, buying a car, having children and choosing a career – has some margin of risk.

Ever since a farsighted PR or ad agency determined that an additional way to grow its business was to acquire other PR agencies, the manner in which most transactions are completed today hasn’t changed much since the ink dried on those precedent-setting M&A deals of yesteryear.

If you’re thinking about selling your PR agency then here are ten important questions you should be asking yourself.

With the spate of agency acquisitions in recent years, you might think making a deal is easy. Far from it.

To parallel the famous Rolling Stones song, “You Can’t Always Get What You Want,” PR firms may also not be able to sell when they want.

If you’re the CEO of a small-to-medium sized public relations firm, it’s very possible  that a good part of your thinking about the future growth of your agency focuses on formulating a strategy for the sale of your firm someday.

Many agency owners simply want to continue to run their own agencies for as long as they can. Maybe they feel like they haven’t been in business long enough to even think about selling.

I attended the 2019 PRSA Counselor’s Academy spring conference in St. Petersburg, Fla. It was an enlightening experience to be among a group of about 150 mainly younger entrepreneurs who own PR agencies.

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. 

It would be a challenge even for the most learned of historians to recall a time in our history when the political parties in the U.S. have been more polarized. It also would not be considered as hyperbolic to say that the image of the media as a reliable source of information, seekers of the truth and a critical check on the actions of our lawmakers in Washington as being under attack and as such the victims of an erosion in the esteem in which the best of them -- think Walter Cronkite -- were once held. Given these hard facts, what impact has this erosion in the confidence of the public's perception of the media had on the practice of public relations?