As a former head of communications for blue-chip companies, founder of agencies, and CEO of CommunicationsMatch™, I’ve been involved in the new business process for more than two decades.

A decade ago, most big companies didn't have investor relations professionals, and if they had an employee that was responsible for financial communication, that person was typically a manager working in public relations.

What I call Hi Society is what you normally do when someone’s approaching you while you’re walking along the avenue, boardwalk or beach.

It astonishes me, although it shouldn't after listening to years of on-air pundits abuse simple English worlds in order to make their points. So it didn’t surprise me that phase one of the January 6 Select Committee hearings had some commentators using the word “hero” despite the fact that many of these Johnny- come- lately “heroes” had supported the lies of the former twice-impeached president for more than four years.

Attention. Attention. Attention. As every PR professional can attest, it’s a precious resource, hard to wrangle, and sought-after commodity. (We’re waving at you, Editor). If you sat through a press event with boring bullet points or bad PowerPoint presentations, you already know how conveying key messages requires interest and everyone’s favorite buzzword: engagement.

Of all my book signings, the ones for my first book, “SPIN MAN,” published in 1997, were the most fun and learning experiences I’m happy to share with new authors.  This memoir chronicles my adventures and misadventures in public relations after I left NBC.

In my opinion, the January 6 Special Committee hearings accomplished its goals of informing viewers who were not previously closely following the January 6 reporting, and/or forgot about the attempted coup that led to the violent insurrection and loss of life during the certification of President Joe Biden’s election.  

Before you write anything for clients or employers, ask what style or tone they want – formal, informal, polite, provocative? Whatever terms work for you. They may not know, but it’s better to inquire. And if they don’t know, you’ll likely have greater license to share your expertise. 

One thing all but the most fanatic Democrats must admit: The recent Supreme Court rulings overturning Roe v. Wade and the New York State gun control law prove that the Democrats PR strategy doesn’t work. Like most agency publicity hits, it’s not the number of placements that matter: It’s the quality of the placements, and while both agency and Democratic media campaigns might pile up enough hits to fill a wing of the Library of Congress they do nothing to change people’s minds.

That’s right, all the activities I’ll be enjoying mentally over this jam-packed weekend with my feet up on my easy chair or maybe stretched out on a chaise lounge chair on our sun-drenched balcony overlooking hopefully a tranquil ocean or see me sleepwalking on the beach.

Who really won?

Citing irregularities in certain swing states, many still questioned who really won the Presidency.  Sound familiar?  Only this was the 1960 general election.  

PRophet teamed up with The Harris Poll, a leading independent research company, to better understand trends in the Public Relations industry, especially around comms-tech and AI. Please take 10-minutes to complete our survey. Your response is critical to understanding the industry’s needs for solutions to some of our biggest challenges and opportunities. 

To write better in professional PR, we need a clear understanding of why we write in the first place – why, in effect, we’re paid to do what we do and what’s expected in return by those who employ us.

In May the head of the Food and Drug Administration warned that misinformation has become the leading cause of death in the United States.

There’s a lot of similarity between sports and political commentators and that’s a shame because most of it is shameful.

Ukrainian Violinist Assia Ahhatt said she has been privileged to represent her nation at venues worldwide and nothing, not even Putin and his murderous and unprovoked attack on her country, will stop her now!

Gun control and abortion rights issues expose the limits of political and non-political public relations campaigns. It’s not the money spent that counts, or the number of media placements. it’s the number of votes and changing the minds of people that matters.

New Partnership Gives Harris Poll Clients Access to PRophet's AI-Driven PR Software to Inform Survey Design and Maximize Press Coverage of Research Results

Curley Company, an award-winning, women-owned and led strategic communications firm, today announced an exciting leadership decision that will continue to support accelerated growth for the agency. Jennifer Curley will maintain her position as founder & CEO and KayAnn Schoeneman will take on the role of president, positioning the firm for continued growth, investment in the team, excellence in strategy and service and a commitment to Jennifer and KayAnn’s shared values and vision for the future.

These days online discourse is revolving around emerging technologies like cryptocurrency, non-fungible tokens (NFTs) and Web3. The metaverse, in particular, is one of the trendiest topics in all of tech today.