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The Pillars of Branding
Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business. They are an extremely important part of the business strategy and the important brand pillars are given below.
Baseball Pitchers Hate Homeruns, While in PR Pitchers Love When They Hit Jaw-Dropping Homerun Headlines
Here are some media pitching examples from my latest book WORDSHINE MAN.
Some are calling them exemplary that are among many in my highly available new book, jumping up and down and pounding its front cover chest on Amazon.
The Semi-Political Junkie Problem (With An Important PR Lesson For People in Our Business)
Ever since I can remember I have been interested in two subjects –sports and politics. I have been fortunate to spend a large portion of my working days in those two areas.
Breaking Muse from Florence
Is the sudden demise of The News with Shepard Smith on CNBC a symptom of cancel culture creeping over from social media into network television?
PRSA-NY and Honan Strategy Group Reveal the 2022 State of Mental Health in Public Relations Report
Today, PRSA-NY announced the 2022 State of Mental Health in Public Relations Report with Honan Strategy Group, a data-driven strategic research and communications firm, to understand how PRSA-NY members are coping with their mental health and determine resources to help working professionals in the industry.
PRSA Celebrates 75th Anniversary with Commemorative Publication
Established in 1947, PRSA, the nation’s leading organization serving the communications community, is celebrating its 75th anniversary throughout 2022. To mark this milestone event, PRSA is publishing “75 Years of Impact and Influence: People, Places & Moments in Public Relations History,” showcasing the history of the profession through the people and events that helped shape international discourse and transform the business world.
The Stevens Group Acquispective – The First PR Acquisition
The first acquisition made by a public relations agency is both invigorating and frustrating. It’s invigorating because the acquirer has made the decision that agency growth can be achieved through acquisition as well as organic. And frustrating because the work involved in making an acquisition is hard work and almost always burns up a lot of time, especially if the buyer chooses to go it alone and not engage the help of M & A professional.
Hispanic Heritage Month - Q&A with Ruder Finn & RF Comunicad Leadership
Editor's Note: As we celebrate Hispanic Heritage Month, business leaders have an opportunity to tap into the Latino community’s explosive growth and buying power. CommPRO sat down with Kathy Bloomgarden, CEO, Ruder Finn, and Gloria Rodriguez, Founder, President/CEO, RF Comunicad, to discuss Hispanic marketing trends such as the 47.1%increase in Hispanic homeownership, and the fact that Hispanics were responsible for 81% ofUS labor force growth, among other statistics that show the importance of this community as a loyal, diverse and growing consumer group.
Promoting a Business Online
Companies that want to reach their consumers these days have to invest in digital public relations efforts. Some of the basic ones include creating a business website and taking ownership of a company's search engine listing.
The Most Important Issue That Democrats Must Campaign On If They Hope To Win the 2002 Mid-Term Elections (With An Important Lesson For PR Practitioners)
Historically, Democrats have campaigned on bread and butter issues. But in my opinion beginning right now – with only a little more than a month before the mid-term elections on November 8 – they must change their tactics for the remainder of the days leading up to the mid-terms and campaign on the most important issue facing the country – the continuation of our constitutional democracy.
How to Become A Better Informed Voter, With An Important Lesson For People Working in Public Relations
With the mid-term elections only a few weeks away, presumably even people who don’t follow the political circus are beginning to pay attention to it.
Podcasting as a PR Tool
Today, podcasts are very popular as a form of audio entertainment. They are also an easy way for content creators to connect with their target audience. Publishing podcasting content is also easy as a broadcasting license is not needed.
Mt. Etna, 'Thank You'
Not everyone can say a volcano did them a favor, but I’m remembering a big one, a giant one, Mt. Etna did for me forty years ago, still vivid in my mind as if it were yesterday.
Crisis Management Case Study: Gov. Ron DeSantis
Florida Gov. Ron DeSantis sends plane loads of illegal immigrants to Martha's Vineyard. From a crisis mgt. standpoint, how effective was this political stunt?
PR Pros Want to Change the Future of Their Industry, and AI could Spark this Transition, Per New Research from Stagwell's (STGW) PRophet and The Harris Poll
The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell's (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment.
PR Agency RFPs: From Circus to Streamlined Process
Who doesn’t love a circus? - Clients and public relations agencies when request-for-proposal (RFP) processes are run like one!
The GOP Is Correct About The Liberal Biased Media
Now that Labor Day 2022 is history, the election season is now officially underway, although it really never stopped. And you can be certain that critics of far right and far left media outlets will shout 24/7 about the slanted and false coverage their rivals are disseminating. And so will politicians of all stripes.
Why Isn't There a TV Docuseries About Mar-A-Lago?
Seeing Trump’s residence Mar-a-Lago on television day after day on local and national television news, I couldn’t help asking myself this Trumpish question:
PR Technology Pioneer, Ben Chodor, Joins The Museum of Public Relations Board of Trustees
Ben Chodor, former president of comms tech company Notified and one of PR Week's list of top PR technology leaders, announced today he has joined the Board of Trustees of the Museum of Public Relations, effective immediately.
Do Your Sneakers Need This?
I was just diagnosed with supination by a foot doctor who took my sneakers away from me that he said were causing it.
He said they needed emergency treatment, or what he described as a medical version of wheel alignment. What?