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Chinese Spy Balloon Provides Important PR Lessons
For decades I’ve told PR people that important lessons can be learned from paying attention to news events.
Lessons Everyone Should Have Learned From The 2022 Super Bowl As We Approach The Big Game on February 12
This year’s Super Bowl will be played between the Philadelphia Eagles and the Kansas City Chiefs on Sunday, Feb. 12 at State Farm Stadium in Glendale, home of the Arizona Cardinals.
Black Box No More: Transparent, Efficient, Data-Driven PR Is Here With Hypemachine
For so many clients, the hiring of a PR team is a leap of faith, followed by many, many more such leaps. Whether you’re a startup heading into another funding round or a brand who’s been beloved for years, the process of vetting and getting PR can feel like a black box.
Thinking About Hiring an Agency? Don’t Make These Mistakes
We’ve all seen the wave of layoffs in big tech over the past few months, many impacting the marketing and communications functions. Having been in the business since before the Great Recession in 2008, I’ve seen the economy on the downswing before.
Mike Pence’s Book is No Flamethrower Like Prince Harry’s, the Duke of Sussex’s Hardcover, ‘Spare’
Pence is sparing in his resentment over a mob incited to lynch him.
Biden And McCarthy: Two Different PR Crises With Simple Remedies
It didn’t take long for the first two major PR crises to emerge in 2023.
2022 Cable Breaking News: Not Really
In this world of uncertainty, one thing is constant: With scant exception, the news delivered by cable broadcast channels will either be incomplete, misleading, prejudicial or outright lies.
Yes, Harry and Meghan Boldly Aired Their Grievances, Yet There are Other Takeaways From That Dramatic Docuseries
Harry and Meghan seemed nowhere even near to being villainous in their six-part docuseries on Netflix, but some like the law firm representing Meghan’s half-sister Samantha see a vastly different Duchess of Sussex.
The Palestinians’ World Cup Propaganda Victory (With An Important Lesson for PR People)
Over the years, regular readers of the New York Times have seen countless articles whose reporting tells about the plight of the Palestinians under the what the Times calls “the occupation of the Israelis.”
ChatGPT Artificial Intelligence Test: The Future of Writing?
In less than the time it took me to write this sentence, OpenAI’s ChatGPT wrote the following short essay based on the request “Write essay on why PR is valuable for companies?”
Before We Can Get Control Over Climate Change We Have to First Upgrade Our Antiquated Brains
Remember “brain drain?” Smart people fleeing dumb places for more rewarding lives. Today a bigger problem is brain train or retaining our brains to think differently about something that has us all in its deadly grips—climate change.
Biden’s ‘MAGA, A Threat To Democracy’ Speech Prevented The GOP Wave
At long last the mid-term elections that began on November 8 concluded on December 6 with the election of Democratic Sen. Raphael Warnock.
PR Tips for Combating Digital Disinformation
False or deliberately misleading information can cause an organization the trust of its customers and can have an overall negative impact on its reputation.
Museum of Public Relations Announces Expanded Board of Directors and Strengthened Governance
The Museum of Public Relations announced an expansion of its Board of Directors and a new governance structure to provide succession planning in its 25th year of operation and to deepen its contributions to the future of the public relations practice.
The Passing of Philadelphia's Ruth Hirshey Lincoln, Longtime Popular Public Relations Wizard
Ruth Hirshey Lincoln, 68, of Philadelphia, an imaginative and effervescent public relations wizard who founded her own consulting firm and worked wonders as the longtime face of the Philadelphia Four Seasons Hotel died Wednesday, Nov. 23.
Understanding AI and Its Place in PR
This year, AI continued to make major waves, proving to the naysayers that it’s here to stay. But despite its growing presence in the mainstream and its increased utilization across fields, many are still unsure what AI actually is, how it works and the true potential it harnesses.
PRophet Partners with Paul Allen AI Institute's Yoodli
PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with Yoodli, an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence.
Out of the Weeds of Ignorance Comes Cool Cardigan Knowledge on Wikipedia
When you’re trying to make sense of things, seeking to describe, decipher, and define . . . looking to fill an eclectic pot with facts, yet wondering from where they’ll come, and from whom will come the names they bear . . . there’s always that resourceful guide to lead you through thickets of unknowns, Wikipedia.
Once Again: Money Over Democracy In Sports (And An Important Lesson For PR Pros)
The moguls who control the jewels of the international sports events—the Olympics and soccer’s World Cup have one thing in common: They don’t care which country hosts their propaganda-rich tournaments as long as the countries cough up enough money.
FIFA President Gianni Infantino Just Provided a PR Teaching Moment
The 2022 World Cup has been controversial enough without soccer’s governing body scoring an own goal on the eve of the tournament.
While ostensibly defending FIFA’s choice of Qatar to host what should be a celebration of the beautiful game, Gianni Infantino’s diatribe had journalists literally gasping at its extraordinary tone deafness.