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An Open Letter to WPP
This week I happened to visit your website. I was expecting to find a state-of-the-art site with great graphics and an easy user-interface – after all WPP is the world’s largest communication group. For the second consecutive year, WPP topped the Warc 100 annual ranking of the world’s best campaigns and companies. So you obviously have the talent and resources to produce excellent work.But you’d never know that by looking at the homepage of your website.