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Should AI Impersonate People?
“Imitation is the sincerest form of flattery”—it is a high compliment when people respect someone’s work enough to replicate it. But, when one of the world’s largest companies’ smart speakers start imitating people’s voices, has flattery drifted into deceit?
Stagwell’s (STGW) PRophet and The Harris Poll Partner to Bring AI to Survey Design and Promotion
New Partnership Gives Harris Poll Clients Access to PRophet's AI-Driven PR Software to Inform Survey Design and Maximize Press Coverage of Research Results
Data’s Role in Building Better Media Campaigns
Advanced communications technologies are growing increasingly popular in similar sectors, like marketing and advertising, but has not yet impacted the public relations industry in any substantial way. Many PR professionals see augmented intelligence (A.I.) and automation as a threat to their jobs and a hindrance to the creativity that makes their work unique and gratifying, despite its growth across other industries.