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Marketing Brian Wallace Marketing Brian Wallace

The Boomer Generational Transfer

By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States, and as they disappear they have the power to yet again set the course.

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