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Financial Stardumb? Celebrities Endorsing Investments
Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes.
Are There Rules When Everyone's an Endorser?
There was a time when only celebrities and aspiring actors were spokespeople. Now the friend you’re having lunch with tomorrow may, unbeknownst to you, have an endorsement deal. It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught?