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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

The Real Beef About Burger Ads

While Ukrainians mourn their war dead and Buffalo residents grieve victims of a hate crime, a guy in New York cries foul because his hamburgers aren’t bigger.  Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns?

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