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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Should Employees' Looks Matter?

Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years!  A Canadian news anchor who let her locks go grey wasn’t as fortunate.  Her seemingly heartless dismissal has aroused widespread empathy, including from some of the world’s leading companies, sounding an alarm against ageism.  However, in an era when brand-building is of utmost importance, shouldn’t companies have a say in the looks of those they pay to be the faces of their firms?

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