Some of us may remember doing PR in the early 1990s, when the Internet was new, known as Web1, and content was published online, but static. 

The internet is an invention of constant transformation. In its early days, now called Web 1.0, the internet was a wild west of read-only information.

Whenever I talk with marketers today, they almost always ask me the same question: “Should they create branded NFTs, and should they be building virtual experiences in spaces like Decentraland?”

Throughout modern history, each era has featured a tech boom in one way or another. Whether the rise of television through the 1950s and 1960s or the introduction of the internet and cell phones through the 1990s and 2000s, breakthroughs in technology have touched every generation, benefitting both businesses and consumers in the process.