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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Is Space Tourism an Unnecessary Splurge?

It’s interesting to see how much people are willing to pay to travel from point A to point B:  Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?  For a few hundred thousand dollars, today’s trendiest travel just takes a person from point A and back, but it does include a brief stop in the stratosphere. So, is consumer space travel worth its astronomical price?

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