If orange is the new black, and fifty is the new forty, doing more with less is the new work normal. Expectations are up, resources are down. This seems universally applicable to communicators regardless of where they reside: company, nonprofit, government, or agency. Employees leave, positions aren’t rehired and the work simply shifts to remaining staff. Work responsibilities significantly increase (congratulations) without adding people or funds (uh oh). Communicators are expected to wear not just many hats but every hat, and to wear them all happily without a hint of resistance.