Florida Gov. Ron DeSantis sends plane loads of illegal immigrants to Martha's Vineyard. From a crisis mgt. standpoint, how effective was this political stunt?

I am a child of “The Great Society,” President Lyndon Johnson’s call to use the country’s post–World War II prosperity to “enrich and elevate our national life.” With an overwhelming majority in Congress, he was able to sign into law 84 pieces of legislation, including the Civil Rights Act of 1964, the antipoverty Economic Opportunity Act of 1964, the Food Stamp Act, the establishment of Head Start, and The Higher Education Act of 1965, which, among other things, provided low-interest loans to students.

CRISIS. The word strikes fear in the hearts of executives and board rooms. It seems there’s a crisis every day in 2022 and the current seismic events are not one-day wonders, but rolling, long-term landscape changes.

How can you avoid a public relations crisis? You can’t, and social media has just made it worse, where we both fear and desire virality.