2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. 

This week the focus is on communication – something that is vital to every aspect of our lives. 

And if you are working in marketing, PR, social media, or communications in the workplace, it is the very core of your profession.  Although there are the accepted rules of good communication that have stood the test of time, technology has disrupted, and in some cases completely upended, the process. 

If you thought we’d reached a point where all businesses were up to speed digitally, think again.  According to a CMO survey, digital marketing spending reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most have made a good start, and more than half now report that they are in making good progress, only 11 percent of companies have fully institutionalized the digital transformation process.