If you want your company to succeed, then customer satisfaction is the key. These days, customers are more opinionated than ever, and they can bring a business down with a single review.

Gone are the days of brick and mortar stores representing the retail buying experience. With online retail representing approximately 11% of all retail sales, digital buyers are expected to grow by over 13% in the next 3 years. With this sort of non-stop growth, e-commerce managers find themselves in an increasingly change-filled and fast-paced industry. To succeed where others fail, an e-commerce manager needs to master several crucial skills in this arena.

Social media shopping tools are incredibly effective at getting customers to convert because they allow social media users to make purchases directly on the platforms without them having to try finding the company's business website to make a purchase.

A pure-play is a phrase used by investors to describe a publicly listed firm that concentrates its efforts and resources on a single line of activity. As such, the performance of its stock is strongly correlated with that of its industry or sector.