Building an email list is an important step towards a successful email program. Several approaches can be taken, with some working better than the others. An email list can be built from scratch. The option to subscribe to the email program of a business should be offered on every existing touch point possible. For potential subscribers, the email program should be easy and visible.

You spend a lot of time composing email marketing. It’s painful when people unsubscribe and even more so when they flag your messages as spam. If that happens too often, you may not be able to send any messages to anyone. That would kill your email marketing strategy.