Effective marketing is a key component of any successful business venture. Recently, there have been changes and new trends in the entrepreneurial world, many of which are specific to marketing. A business’s marketing strategy is vital to increasing sales and retaining customers. Below are unique marketing strategies you can adopt for 2023. Keep reading to learn more.

One overused phrase that we'd be happy to not hear anytime soon is "the New Normal." 

There may be times when "The New Normal" indicates something positive. But most of the examples we can think of are not.

Brand pillars are important for brand recognition purposes. They form a framework for developing a brand strategy. An organization uses brand pillars to define their unique position in the market. Brand pillars can be anything from values, visuals, to the workflow. Understanding brand pillars well increases the chances of success of a business.  They are an extremely important part of the business strategy and the important brand pillars are given below.

What does it take for a brand to place a story that breaks through to media and intended audiences in the crowded post-pandemic media landscape?

Your entire target audience should be able to engage with and enjoy your marketing materials. Unfortunately, this probably isn’t the case. You aren't alone if you haven’t intentionally ensured your marketing is accessible. A whopping 96.8% of website homepages aren’t accessible enough to meet the standards of the official Web Content Accessibility Guidelines from WebAIM. 

The decision a customer makes to purchase a product or support a brand is based on a variety of factors. What many people find surprising is that color makes up between 62% and 90% of that decision. This is because colors have a large effect on the human brain and can completely alter the way a customer feels about a particular item. So how do different colors affect people's purchasing decisions, and how can business owners utilize them in their marketing strategies? 

Approximately 360 million people worldwide understand and speak English as a native language, out of a total population of 1.5 billion. Discoverability is a requirement for establishing footing and gaining a presence in a new market.

Businesses today now all utilize some form of advertising or content marketing. However, that doesn't necessarily mean that the companies are getting the results they need from their advertising efforts. 

Every business wants more traffic on its website. Not only does it help boost brand awareness, but it also opens up more opportunities to connect with customers in a way that drives conversions. 

From 2016 to 2021, live video traffic grew by 4 times. The switch to live video is but the latest in a constant stream of revolutions in how online content reaches consumers.

There are many companies that have decided to invest in marketing and public relations  campaigns on social media platforms these days. In fact, according to a recent survey, around 90% of all US companies tend to use social media platforms as part of their overall marketing efforts. That means, for a company to be successful with its own social media marketing efforts, it needs to invest a lot of time and effort. This is an important aspect of social media marketing that companies need to keep in mind, and one of the best ways to circumvent all that competitors is by working with social media influencers or experts. Aside from that, companies have a few other challenges, as well as advantages when it comes to social media marketing.

The summer is nearly drawing to a close and getting back to school is once again upon us. Getting in shape doesn't always have to mean trekking to the gym for dozens of enormous machines. Although a gym offers a machine for any muscle you want to train, most people can get fit with only a few pieces of small, inexpensive equipment. 

Gone are the days of brick and mortar stores representing the retail buying experience. With online retail representing approximately 11% of all retail sales, digital buyers are expected to grow by over 13% in the next 3 years. With this sort of non-stop growth, e-commerce managers find themselves in an increasingly change-filled and fast-paced industry. To succeed where others fail, an e-commerce manager needs to master several crucial skills in this arena.

As social media continues to grow, people’s desires to make a name for themselves on these platforms only continues to grow alongside it. Nowadays there is not just money but an endless amount of fame and notoriety to be gained from sites like Facebook and YouTube. 

Keeping up with the latest and most effective marketing trends could be a full-time job. In less than one recent year, we’ve seen both rises and falls of new platforms (Meta is a vivid example), a shift to short-form videos, and a bunch of new marketing approaches that appeared as a result of the global pandemic, etc. In short, it takes much time and effort to craft an effective marketing strategy, which involves building a compelling marketing website design, among many other things. 

YouTube is increasingly gaining importance as a social network. Why? YouTube is the second–most-visited website and has the second highest volume of online searches. Those stats alone are worthy of the attention of any marketer.

In this digital environment, insurance companies need to arise with innovative marketing ideas to reach and engage their target market. While traditional methods of marketing and lead generation like direct mail and networking events are still popular among insurance providers, they can reach a wider audience effectively using social media. This not only helps promote insurance products but also helps companies to interact with their customers and respond to their queries in real-time. Social media is also a great marketing platform to build and increase brand awareness for insurance providers. Some insurance companies rely on mascots, some target users with particular demographics and a few connect with celebrities to reap the benefits of influencer marketing.

When you’re running a business, it can be easy to become fixated on the bottom line. After all, you’re not the only one depending on your company to grow and thrive. Your investors, your partners, your staff, and your customers will all suffer if your business isn’t financially stable.

Testimonials and reviews are a great way to showcase your great work. They are more powerful than anything you say about yourself because they come from clients. Most people say they rely on recommendations from people they know to make purchasing decisions, so your testimonials and reviews have tremendous marketing value.

Localizing your marketing efforts will build brand recognition within your community and foster brand loyalty from consumers who support local businesses.