Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing ROI.

“Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter.

If there is one thing that is consistent when it comes to social media and digital marketing overall, it is change itself will always be inevitable.

I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration.