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CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
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Do Subscriptions Make Sense?
“That’s the gift that keeps on giving the whole year”—such was Cousin Eddie’s inane attempt in Christmas Vacation to console a devastated Clark Griswold after he found out his firm gave him a Jelly of the Month Club membership instead of a generous cash bonus. Clark had good reason to resent receiving a product subscription, but how should consumers feel about more companies moving to subscription models?