A comprehensive internal communications strategy requires you to have the necessary tools to reach and engage your employees. Commonly referred to as a “tech stack,” a term used by developers to describe a collection of programs used to design an application or platform, an internal communicator’s stack pieces of software can help reach employees and measure messaging efforts. These measurement features are an invaluable resource when you are looking to prove the efficacy of your messaging strategies to C-suite members and other high-level executives.

Employee engagement and employee well-being go hand-in-hand. Don’t believe us? Check this out: Researchers from the University of Louisville and Florida International University found a positive correlation between high employee engagement and employee well-being.

For software companies first starting out, it’s difficult to get far without a fine-tuned tech stack — a strategic combination of tech tools that work together to power your platform and inform your developers. The tools within a tech stack can include programming languages, frameworks, libraries, servers, UI/UX solutions, sales and marketing SaaS tools and many others. Each one plays a vital role in developing your software and keeping the business running smoothly.