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Now's the Time to Look Back, Instead of Forward to Decode Your Value
My marketing communications journey started 30-years ago working for General Electric, small-medium-sized agencies, and for Burson-Marsteller (now Burson Cohn & Wolf). Despite working at GE, surrounded by engineers, technologists, programmers and software developers, I never thought of myself as a tech person.
How Defining Workplace Values Impacts Ethical Marketing
When you’re running a business, it can be easy to become fixated on the bottom line. After all, you’re not the only one depending on your company to grow and thrive. Your investors, your partners, your staff, and your customers will all suffer if your business isn’t financially stable.