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How Concepts From Psychology Could Have Avoided Peloton’s Problem
“If my husband gave me a Peloton for Christmas, I’d give him divorce papers.” Such raw emotion has typified reactions to the spin cycle maker’s “Gift that Gives Back” commercial. People are entitled to their opinions about the ad and Peloton can explain its position, but a few principles from psychology may help both sides see how the cycle commercial could have avoided such a controversial turn.