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How Stagwell is Shaking Up Comms Tech with UNICEPTA Acquisition
Stagwell makes waves in comms tech with a bold acquisition of UNICEPTA, transforming media intelligence on a global scale.
AI Won’t Replace PR Pros, It Will Amplify Their Power
Aaron Kwittken, founder of PRophet recently sat down with industry catalyst Julie Thompson, former EVP and Chief Marketing Officer of OAAA, to discuss the intersection of public relations and Artificial Intelligence (AI).
Stacie de Armas on AI in Diverse Marketing
“AI allows us to delve deeper into the nuanced behaviors and preferences of diverse communities.”
Qualcomm’s Jeremy Krall Expects AI to Create a Fundamental Shift in Marketing
“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”
Anne Becker Sees AI as Human Potential Amplifier in Marketing and Cautions Against Flattening Culture
Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.
PRophet Revolutionizes PR with Game-Changin AI-Driven Tools
PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.
PRophet and Multiview Join Forces to Introduce 'Taylor' - A Game-Changing AI-Powered Solution
Marketing Cloud's PRophet and B2B digital marketing leader Multiview have teamed up to reshape the landscape of public relations for trade and professional associations.
Kwittken on How GenAI Will Force a New Business Model for Agencies
Traditional time- and materials-based billing models have prevailed, encouraging agencies to work slowly for higher profits while undermining long-term client success and leading to overworked junior to mid-level employees.
PRophet Unveils Enhanced AI Platform with Multi Pitch and Biography Generators
The new enhancements include the Multi Pitch Generator and the Biography Generator, aimed at streamlining and revolutionizing the way PR professionals interact with reporters and create executive biographies.
What Generative AI Means to the Future of Public Relations
The “Eye on AI: The Promises and Pitfalls Of Artificial Intelligence In P,” event, hosted by Golin in partnership with PRophet and CommPro, brought public relations and digital leaders together at Golin’s Chicago headquarters to discuss the rapid evolution of AI and what it all means for PR.
Meet “Taylor,” Stagwell’s Generative AI Tool at SXSW
It’s Taylor Time: Digital marketing shop Stagwell is unveiling its free generative AI writing tool “Taylor” for PR pros at SXSW on March 13.