The ability to keep a progressive back-and-forth is core to any good brainstorming session, and effective leaders shouldn’t be frustrated by slow progression of ideas.

Join Michael in conversation with Jim Abrahams and David Zucker, two of the creators of Airplane!, discussing their book 'Surely You Can’t Be Serious: The True Story Of Airplane!'

For five years Wendy’s has taken a more aggressive comedic approach, ‘Why should we just laugh at ourselves, when we can laugh at you?’