With adoption having reached a tipping point, industry visionaries are now leveraging AI to generate content, pitch, measure, and even manage the whole PR process. 

Google’s recent submission to the Australian government’s review of AI regulatory framework includes the company’s assertion that generative AI programs should be allowed to scrape the entire internet for content.

Traditional time- and materials-based billing models have prevailed, encouraging agencies to work slowly for higher profits while undermining long-term client success and leading to overworked junior to mid-level employees.