Using a football term, which Ms. Swift might know from her dating Kansas City tight end Travis Kelce, the Swift endorsement can be termed “piling on.”

This comprehensive analysis provides communicators with crucial insights into the evolving preferences of audiences across various platforms, making it an essential tool for staying competitive and relevant in the digital age.

For communicators, marketers, and media professionals, this research is a roadmap for navigating the future of digital storytelling.

In-and-out lists are definitely in for 2024, but what else is “in” for this year in the world of social media, marketing, and communications?

CreatorIQ's Influencer Marketing Trends Report for 2024 offers a comprehensive snapshot of the industry, highlighting key findings and predicting trends that will shape the coming year.

Tubular Labs reports that three powerful women emerged as economic saviors, igniting a global spending spree and providing a much-needed boost to local economies. Barbie, Beyonce, and Taylor Swift, collectively known as the holy trinity of female empowerment, led the charge in what became known as #SpendingGirlSummer.

Today's business to business marketing and communications landscape shifts rapidly and businesses have recognized the importance of content marketing as a powerful tool to engage and connect with their target audience.

The OG social media company saw an opportunity to unseat the app that always seemed to be cooler and more influential, though Facebook and Instagram both dwarf Twitter in terms of users.

Over the course of three days, ranging from pre-conference to the closing session, new friendships were formed, new insights were gleaned and new ideas bloomed.