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Great Clips and Kawasaki's Super Bowl Campaign Leverages Creative Partnerships and Promotions
The recent collaboration between the hair salon chain Great Clips and ATV manufacturer Kawasaki illustrates this perfectly, offering valuable lessons for marketing communicators.
Annual Marigold Global Consumer Trends Index Points to Crucial Insights for Communicators
The report delves into attitudes and generational differences concerning personalization, privacy, messaging, advertising, and brand loyalty.
Consumer Demand for Data Privacy and Personalization in Financial Services
Marigold's Financial Services Forecast 2023 Consumer Trends Index reveals several critical insights that hold significance for public relations (PR) executives in the financial sector.
Understanding Generational Preferences Leads to Key Insights for Communicators
Megan Fletcher, VP of Customer Marketing at Marigold, analyzed the 2023 U.S. Consumer Trends Report (CTI), providing valuable insights for public relations leaders by emphasizing the diverse expectations and preferences across generations.