By utilizing AI to handle routine processes, marketers can enhance their strategic efforts, optimize engagement, and ultimately drive greater revenue.

That’s why many commercials, in print pubs, radio and television, contain what many media observers call the “hard sell,” meaning they contain message points.

In the land of the blind the one-eyed man is king. Here’s an important lesson from our recent email experience and one key takeaway.

The recent collaboration between the hair salon chain Great Clips and ATV manufacturer Kawasaki illustrates this perfectly, offering valuable lessons for marketing communicators.

What’s the impact of an effective brand visibility and brand awareness strategy on your bottom line? That's something worth exploring.

From the ChatGPT craze to evolving content preferences and iconic brand resurgences, these developments hold valuable insights for public relations (PR) executive leadership in Tubular Lab’s H2 2023 Social Video Trends report.