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The IAB’s Spotlight on News at the NewFronts Will Be A Crucial Event for Communicators
For communicators, the "IAB Spotlight on: News at NewFronts," part of the 2024 IAB NewFronts, represents a pivotal moment in the media landscape towards strengthening the foundation of quality journalism and its indispensable role in society.
Nonsponsor Brands: Ambush Marketing Strategies to Connect with the Olympic Games Amid Controversy
Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.
Fallon Exposé Highlights the Need for HR to Play a More Effective Role in Crisis Communications
Sources claimed this was exacerbated by a culture where leaders and HR did not support employees or take their concerns seriously. In failing to do so, they enabled it.
NBCUniversal's Paris Summer Olympic Press Release Is A Cautionary Example Of Poor Writing
To all the businesses associated with the games, and especially to the network televising the games in the U.S. - NBCUniversal - the Paris Olympics will be the most important happening since humans appeared on our planet.