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Retail Media Meets CTV and Sparks a Consumer Engagement Revolution for Bold Brand Strategies
As retail media merges with CTV, brands are seizing a groundbreaking opportunity to revolutionize consumer engagement and drive real-time purchases.
Anne Becker Sees AI as Human Potential Amplifier in Marketing and Cautions Against Flattening Culture
Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.
The Power of Social Video in Shaping Viewership Trends
The data reveals a vibrant start to 2024 for Hollywood, with significant month-over-month watch time and unique audience increases for Paramount, Walt Disney Co., and Comcast on Facebook and YouTube.