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CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
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The Ongoing Importance of Press Releases in PR Strategies
For decades, press releases have been a staple in the public relations toolbox, providing companies with a reliable method to disseminate their latest news.
Leadership Lessons from the Pandemic on In-Person Rallies
Today we begin a new weekly column by crisis management expert and professor of leadership and communication Helio Fred Garcia. The column will excerpt passages from his new book on the failed U.S. response to COVID-19 and lessons for leaders: The Trump Contagion: How Incompetence, Dishonesty, and Neglect Led to the Worst-Handled Crisis in American History.
Press Releases and SEO Strategies for Savvy Public Relations Pros
Here’s why press release SEO is crucial and some best practices for maximizing its impact, specifically for seasoned public relations experts who think they know it all.
Mastering Press Release Outreach (A Reminder)
Compiled from the best practices of veteran communicators, here are ten easy reminders for experienced PR pros who might be a tad too "seasoned" to remember everything.
Four Ways Strategic Communications Can Improve Mental Health at Work
A recent global poll found that mental health is the primary health concern in 31 countries, with an average of 44% of respondents citing it as such.
Maximize the Impact of Your Press Releases with These Proven Strategies
Here are some strategies to help your press release stand out and maximize its impact.