Only 14% of workers fully connect with company goals, yet alignment is key to long-term success. Start meaningful conversations now to boost performance and engagement.

The traditional boundaries between B2B (business-to-business) and B2C (business-to-consumer) communications have blurred, revealing a fundamental truth…

It is part of Trump’s playbook and has been for years. 

“AI allows us to delve deeper into the nuanced behaviors and preferences of diverse communities.”

“AI is not just a tool; it’s a fundamental shift in how we approach marketing.”

"AI allows us to experiment with ideas and concepts at a speed and scale that is previously unimaginable.”

Known for her background as a journalist and passion for documentary storytelling, Anne has a unique perspective on leveraging AI to enhance human capabilities in marketing.

For decades, press releases have been a staple in the public relations toolbox, providing companies with a reliable method to disseminate their latest news.

Today we begin a new weekly column by crisis management expert and professor of leadership and communication Helio Fred Garcia. The column will excerpt passages from his new book on the failed U.S. response to COVID-19 and lessons for leaders: The Trump Contagion: How Incompetence, Dishonesty, and Neglect Led to the Worst-Handled Crisis in American History.

Here’s why press release SEO is crucial and some best practices for maximizing its impact, specifically for seasoned public relations experts who think they know it all.

Compiled from the best practices of veteran communicators, here are ten easy reminders  for experienced PR pros who might be a tad too "seasoned" to remember everything.

A recent global poll found that mental health is the primary health concern in 31 countries, with an average of 44% of respondents citing it as such.

Here are some strategies to help your press release stand out and maximize its impact.