Sponsors of the Paris Summer Olympic Games will soon begin promoting their connection to the games. Some brands will claim that they are Olympic sponsors because they support the U.S. athletes.

And yes, the teams competing for the NFL's self-imposed title of world champions, when in reality it should be the title for American style football played between the borders of Mexico and Canada, will be the Kansas City Chiefs and the San Francisco 49ers.

Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.

Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.

If management thinks you’re a valuable asset they’ll most likely reassign you. If they refuse, that also sends a message about your standing in the agency.