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Rebuilding Trust in a Fractured World Through Lessons from the 2025 Edelman Trust Barometer
The 2025 Edelman Trust Barometer underscores the critical role of communicators in combating misinformation and rebuilding trust amid deep societal grievances and widespread mistrust.
Optimize Leadership Q&A in Town Halls to Engage and Build Employee Trust
Valerie Di Maria, principal at the 10 company, shares strategies on optimizing leadership Q&A to foster genuine dialogue, build trust, and engage employees effectively.
2024 Edelman Trust Barometer Unveils Innovation as a Surprising New Risk to Trust in Today's Landscape
In a prelude to the World Economic Forum, the latest 2024 Edelman Trust Barometer lays bare a concerning schism between innovation and society, becoming a key driver of heightened polarization. Unveiling a significant disparity, the study discloses that almost two-thirds of respondents see innovation as inadequately managed.
The Power of Storytelling in Marketing
Storytelling has always been a powerful tool for communication in almost all the industries, and it has become increasingly important in marketing in recent years.