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CNN Shines as Pundits Disagree on Biden vs. Trump Winner
As anyone who follows politics knows the two have been debating each other for years, even though most of the time the current president attacked the former president without using his name.
Politics and Olympics Mix with Brands Bracing for Protest Storms
There is no sporting entity that comes close to the International Olympic Committee for being a political-driven entity.
How the World Baseball Classic Achieves What the Olympics Promise
While I believe that the Olympics is the most important of all sporting events, I do not believe it promotes a more peaceful world or brings together the best athletes on our planet.
How Olympic Sponsors Can Gain Positive Media Coverage Beginning Right Now
Sponsors of the Paris Summer Olympic Games will soon begin promoting their connection to the games. Some brands will claim that they are Olympic sponsors because they support the U.S. athletes.
Humanitarian Crises and the Israeli-Hamas War's Impact on U.S. Presidential Election
Nevertheless, the phrase “humanitarian crisis” is missing from the media commentary regarding the war, during which Russia is systematically destroying Ukraine piece-by-piece.
Unsportsmanlike Conduct
For those who make a living in the sports business it’s anything goes as long as it keeps cash registers going cha-ching, cha-ching, cha-ching.
Why I Ditched Baseball For Football In Order To Improve My Mind And Increase My Knowledge
Would a pitcher out fox a batter by throwing a curve ball when the hitter was expecting a fast ball?
The Academy Discords, Featuring Actors Who Think That Their Viewpoints Are Important
The Academy Awards are the annual self-congratulatory back-slapping, hypocritical event of the motion picture industry that requires losers to appear happy for the winners.
The Impact of Messaging in Advertising, PR, Politics and Why Learn Advertising Skills
That’s why many commercials, in print pubs, radio and television, contain what many media observers call the “hard sell,” meaning they contain message points.
One Groundhog Day A Year Is Enough For Me
To followers of the political news, Groundhog Day is every day, because if a person decided to abstain from watching cable political news for a week and then resumed watching the program of choice, it would seem as if they hadn’t taken the hiatus.
Preparing for the 2025 Super Bowl With Key PR Strategies Prior to Kickoff
Are you prepared for next year’s Super Bowl on Feb. 9, 2025, at the Caesars Superdome in New Orleans, Louisiana, home of the New Orleans Saints.?
Super Bowl Challenges That The NFL and Sports Marketers Want to Avoid
And yes, the teams competing for the NFL's self-imposed title of world champions, when in reality it should be the title for American style football played between the borders of Mexico and Canada, will be the Kansas City Chiefs and the San Francisco 49ers.
Lessons PR People, Sports Marketers, And Everyone Should Have Learned From Last Year’s Super Bowl Ahead of the February 11 Big Game
Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.
PR People Play Second Fiddle To Journalists And Recent News Coverage of Boeing Once Again Proves That
If journalists and PR people were part of an orchestra, PR people would. play second fiddle to journalists: We need them. They don’t need us.
2023 Newspaper Headlines Provided Inexpensive PR Lessons That Are Not In Expensive Text Books
The year 2023 is history. But I can assure you that the year 2024 will provide many PR lessons from headlines from happenings that have nothing to do with our business but nevertheless can apply to it.
2023 Cable Breaking News: A Year Marked by Controversies and Media Division
“In this world of uncertainty, one thing is constant: With scant exception, the news delivered by cable broadcast channels will either be incomplete, misleading, prejudicial or outright lies.”
My Sure-To-Happen PR Predictions for 2024
Arthur Solomon’s sure-to-happen public relations occurrences for 2024, and if they don’t occur he’ll do what higher-ups at agencies are certain to do: Put the blame on someone else.
Nonsponsor Brands: Ambush Marketing Strategies to Connect with the Olympic Games Amid Controversy
Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.
Misleading Claims Are Ubiquitous In Our Society; More Policing Is Needed
The Federal Trade Commission is putting hundreds of advertisers on notice that they should avoid deceiving consumers with advertisements that make product claims that cannot be backed up or substantiated.
So Little Time Left. So Much I’ll Never See
This is a depressing column. And I blame the New York Times for putting me in a disheartened state.