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Blockchain, Marketing Dr. David Hagenbuch Blockchain, Marketing Dr. David Hagenbuch

NFT: Not Free for the Taking?

Like most people, I was amazed when an NFT of a collage by the artist Beeple recently sold at auction for $69 million.  It’s worth pondering why anyone would pay so much for a blockchain-based asset, but the sudden popularity of NFTs may signal a more important concern: the price that individuals increasingly pay because others can easily digitize and share their work.

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