This week's #DigitalPR Twitter chat is all about influencer marketing.  How to find the right influencers for your brand or campaign and once you find them, what to do with them.

According to several studies on the problems companies face with content, the top thee challenges are1.  Lack of resources and capabilities2. How to create excellent content that gets seen and heard above the noise.3.  The need to produce more and more content and still get results. Companies published 35% more content in 2015 than the year before, yet engagement was down 17%.

This week's #DigitalPR Twitter chat on Friday at 1 pm Eastern 10 am Pacific is about the rapid growth of interest in using user-generated content (UCG) as a marketing and PR tactic.  A year ago UCG was not even on the list of preferred tactics or content types for marketers.  In the recent Content Marketing Institute report 79% of marketers said they plan to use UCG in 2016.

Join the #DigitalPR Twitter chat about visual content this Friday with special guest Victoria Lim.  Lim is a visual content expert and the Managing Editor for Public Relations & Editorial Content for Walt Disney World.

This week I happened to visit your website. I was expecting to find a state-of-the-art site with great graphics and an easy user-interface – after all WPP is the world’s largest communication group. For the second consecutive year, WPP topped the Warc 100 annual ranking of the world’s best campaigns and companies. So you obviously have the talent and resources to produce excellent work.But you’d never know that by looking at the homepage of your website.

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners:

It would appear that the corporate pendulum is swinging away from marketing as the place for digital and social media to PR.More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.  Only 28% picked the marketing department. (Study by The Creative Group.)  This makes perfect sense, since social media is about communicating with and engaging your audience.

As we begin 2016, brands are making plans for how they'll spend their budget.  The Content Marketing Institute and Marketing Profs released two reports that show the state of mind of BtoC and Bto B marketers and what keeps them up at night.

Digital PR is a combination of traditional PR, social media, content marketing and search engine optimization. It's PR backed by technology. Digital PR can discover share of voice, brand affinities, opportunities and potential threats and utilize these insights to create an effective content strategy that builds a loyal and engaged audience - it delivers the right message to the right audience in the right place at the right time.