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The Donald Trump Problem That PR Pros Can’t Control
Clients making statements that engender additional negative media voverage with five important lessons that PR people should never forget.
Should CNN Have Provided a Venue For Trump, A Known Liar?
Despite your opinion, a few valuable PR lessons emerged from the town hall that apply to non-political clients.
Timeless Lessons From The Coronavirus Pressers That Must Not Be Forgotten
Since the beginning of the pandemic three years ago, there were many important PR lessons over the past three years from the pandemic that should not be forgotten because they can relate to agency situations.
NFL Players Banned For Betting Reveals How Lessons Learned From Adages Are Relevant And Mixed Messages Are Prevalent
In our business, when things turn sour, scapegoats must be found and punished.
Is It Time to Say No to Attacks On Individuals’ Self-Esteem?
For five years Wendy’s has taken a more aggressive comedic approach, ‘Why should we just laugh at ourselves, when we can laugh at you?’
Is a Governor’s Common Sense On Vacation at Disney World?
After years of experience doing crisis management, something I’ve learned is that at its heart is common sense.
A Quarter-Century Later, the Good Friday Peace Accords Are Holding in Northern Ireland
David Feherty, the irreverent golf commentator, once observed that to get by in Northern Ireland – as he had done at the height of The Troubles – people had to rely on their “sense of the absurd.”