So it’s no surprise that the totalitarian-loving former president praised the merger between the PGA Tour and Saudi Arabia’s LIV Tour, even though the Kingdom has been accused of human rights violations for as long as I can remember, and probably as long as it has been in existence.

After launching the new CommPRO at the start of this year, I am thrilled to share that our top performing articles and events so far in 2023 focused on a wide range of important topics for the industry.

The Licht example is a terrific reminder that earned media is a calculated risk–it cedes some control of its message and things can go wrong.

Learn to persevere.  Rise from falls you’re bound to have in life.  

Cable news political broadcasters are arguably the primary user of “inside baseball,” terminology, the most recent major example being on May 24, when an overload of twitter users made the site crash, derailing Gov. Ron DeSantis’s announcement that he was officially running for president.

Clients making statements that engender additional negative media voverage with five important lessons that PR people should never forget.

A tribute to the powerful legacy of Tina Turner.

Despite your opinion, a few valuable PR lessons emerged from the town hall that apply to non-political clients.

Since the beginning of the pandemic three years ago, there were many important PR lessons over the past three years from the pandemic that should not be forgotten because they can relate to agency situations. 

In our business, when things turn sour, scapegoats must be found and punished.

For five years Wendy’s has taken a more aggressive comedic approach, ‘Why should we just laugh at ourselves, when we can laugh at you?’

After years of experience doing crisis management, something I’ve learned is that at its heart is common sense.

David Feherty, the irreverent golf commentator, once observed that to get by in Northern Ireland – as he had done at the height of The Troubles – people had to rely on their “sense of the absurd.”