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What’s Trending, So Far, This Year in Marketing Communications
After launching the new CommPRO at the start of this year, I am thrilled to share that our top performing articles and events so far in 2023 focused on a wide range of important topics for the industry.
PR Truths and Misconceptions Surrounding the CNN-Licht Debacle
The Licht example is a terrific reminder that earned media is a calculated risk–it cedes some control of its message and things can go wrong.
Independent Streaming Alliance to Support Representation in Media
Through founding LGBTQ and minority-owned businesses such as Allen Media Group, Future Today, kweliTV, and Revry, the ISA realizes its unique opportunity to showcase diverse voices and stories.
Ketchum Celebrates 100 Years of Innovation
Ketchum was founded in 1923 by Ray Ketchum, who had a vision for a new kind of public relations firm that would focus on helping clients build relationships with the media and the public.
Switzerland’s Leidar is Coming to America
Leidar USA is here with offices in Washington and New York.
Should CNN Have Provided a Venue For Trump, A Known Liar?
Despite your opinion, a few valuable PR lessons emerged from the town hall that apply to non-political clients.
What Can’t Generative AI Do?
From programmers to researchers, generative AI can aid a large majority of the population.
What The Terminations Of Tucker Carlson & Don Lemon Have in Common With PR Agencies
Shortly after Fox’s announcement that they were parting ways with their once star performer, CNN announced that one of its once most recognized stars for the past 17 years, Don Lemon, was terminated by the network.
Assembly’s Partners for Progress Promises Measurable DEI Results
Global omnichannel media agency Assembly is putting its money where its mouth is: The Stagwell subsidiary just announced an investment program that will directly support minority-owned and operated businesses, creating a cohesive way for clients to reach underserved consumers.
Remembering Richard S. Levick
With great sorrow and bittersweet gratitude, we share the passing of our kind, brave, caring, dear friend and colleague, Richard S. Levick, Esq.
Beware: PR pros using emojis on social media inadvertently giving investment advice
A recent ruling by a judge in New York is raising quite a few eyebrows. The judge ruled that some emojis essentially represent investment advice — whether the user intended to offer such advice or not.
After TikTok CEO’s Congressional Testimony, Brands Should Question Their Platform Presence
Unanswered questions, ambiguity and elusiveness by TikTok Chief Executive Officer Shou Zi Chew were on display before the House Energy and Commerce Committee on March 23.
Speak Authentically to Your Multicultural Audience with AIMM’s Inclusive Language Guide
Is your ad featuring an East Asian man as a nerd actually reinforcing dangerous stereotypes? When and how should you use “Black American” in your copy or scripts? Should there be a hyphen in “Filipino American”?
Get Fired Up About the Future of AI with USC Annenberg and Stagwell’s PRophet
This educational symposium on the future of AI in communications includes guests from Stagwell Marketing Cloud’s PRophet, Cometrics, and others.
Howard Kurtz’s Trivialization Of the Word ‘Trivial’
The word “trivial” has become an important much used adjective by cable news hosts when the subject concerns former President Donald Trump’s alleged hush money payment to adult film actress Stormy Daniels.
Meet “Taylor,” Stagwell’s Generative AI Tool at SXSW
It’s Taylor Time: Digital marketing shop Stagwell is unveiling its free generative AI writing tool “Taylor” for PR pros at SXSW on March 13.
550 Advertiser Meetings with 40 Diverse Owned and Targeted Media at Inaugural GrowthFronts
The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is holding its Diverse Owned and Targeted Media GrowthFronts, an inaugural industry media upfront event hosted at DotDash Meredith headquarters in New York City.
Ruder Finn’s RF Comunicad Collective Connects Brands to the Latino Population to Empower the Community
The launch of the RF Comunicad Collective (the “Collective”) is the cultivation of RF Comunicad’s 30 years of relationship building with a strategically selected network of Hispanic leaders, influencers, visionaries and representatives of hundreds of national and local organizations that serve the Latino community.
Truescope Acquires US Firm Universal Information Services
Australian media intelligence company, Truescope, has strengthened its position in North America by acquiring leading agency, Universal Information Services (UIS).
Chip Scarinzi Joins Ruder Finn as Head of Technology + Innovation, U.S.
Ruder Finn, today announced the appointment of Chip Scarinzi as U.S. Head of Technology and Innovation. Scarinzi is joining a global Ruder Finn technology team of over 175, and will report directly to Kathy Bloomgarden, CEO.