When considering our world’s challenges, people tend to see marketing as part of the problem, not the solution.  Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations:  Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list. 

Every day I receive invites on LinkedIn. I'm happy that during these times people want to connect more with others. However, it's important to read and learn about the people with whom you want to meet.