While Ukrainians mourn their war dead and Buffalo residents grieve victims of a hate crime, a guy in New York cries foul because his hamburgers aren’t bigger.  Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns?

Did you know more than 200 million women and girls are victims of domestic violence in a typical year? During the pandemic, helplines received five times as many calls as previously. Domestic violence cases have especially spiked in the U.S. with Portland, Oregon seeing a 22% increase in arrests related to domestic violence and Jefferson County, Alabama seeing a 27% increase in domestic violence-related calls.

We’re all figuring out new ways to get our work done, including our business marketing. Whether you are back in the office full time, working from home or taking a hybrid approach. your marketing effort can continue.Here are some tips for how to pivot and achieve your marketing goals without ever leaving your home!

Inflation is affecting all aspects of life in the United States, even gas prices and car insurance. With the country experiencing the largest two year increase in gas prices, drivers are looking for new ways to save money at the pump.

When most people think of advertising, they think of TV commercials. But in today's digital world, there are a variety of different ways to reach your target audience.

One such way is through native video advertising.

There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering.  Although people have the right to offer such criticisms, they often hold their tongues.  Verbal restraint isn’t always ideal, but even common communication challenges like these can inform a newly trending social imperative—free speech.

In 2022, most Americans are more interested in Buy Now, Pay Later (BNPL) plans than they were before the pandemic.  As the cost of dental and veterinary care continues to rise, fewer people are able to pay their bill up front.  Cash and debit payment options aren’t feasible for a significant portion of the country.  Meanwhile, credit cards charge fees and high interest rates.  Payments get more unmanageable the longer an individual keeps a balance on their card.

Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing ROI.

In 2022, most consumers are conscious of their individual effects on the environment. We’re looking for ways to conserve and ways to recycle, reuse, and to minimize our carbon footprint in the move toward the desired “net zero” status. 

Telephony stands out as a great way to help businesses thrive since they need to communicate with employees and customers. If you want to help your business succeed, you should look into telephony to see what it can offer. When you do this, you can make your company thrive through the points listed below.

How old were you when you made your first solo shopping trip?  If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18.  Japanese youth apparently run errands much earlier—as in age two—to the amazement of many Americans who are now streaming the cultural curiosity.  Whether toddlers should be by themselves on road-trips is a worthy question, as is why people a half-world away are watching a decade-old television show.

If you need to shop for unique goods such as handmade items, craft supplies, or vintage items, visit the Etsy website. You will be able to check out different items and order them online. However, you will not be buying the items from Etsy. Instead, you will be buying them directly from independent sellers popularly known as Etsy sellers. These sellers use different strategies that help them make a lot of profit. Below are some of these strategies.

Energy drinks are some of the most popular beverages for young people aged 13-35 in the US. In fact, 2 in 3 of all energy drink consumers fall in this age range! With so many other options for young people, what is it about these drinks that are so appealing? 

Parents and guardians have voiced innumerable detrimental impacts that COVID-19 stay-at-home orders left children with. Among the three most harmful effects of the global Coronavirus pandemic on kids, parents consistently ranked the lockdown’s resulting growth in screen time in a 2021 analysis.

Voice over internet protocol (VoIP) is a powerful communication alternative to traditional phone lines. In fact, businesses can save an average of 32 call minutes every day with VoIP, as well as save between 30% and 50% in total expenses on average. And, since VoIP is software-based, it can also work with software systems to facilitate multiple communications channels, most notably, Unified Communications-as-a-Service (UCaas) — a new type of VoIP-based business communications software. Not only does UCaaS offer advanced voice calling features, but it also facilitates a host of business communications, including text messaging, video chat, and screen sharing. 

I still don’t get it. College professors are supposed to be insightful, but I’m baffled by reactions to Will Smith’s infamous Oscars slap.

If you thought we’d reached a point where all businesses were up to speed digitally, think again.  According to a CMO survey, digital marketing spending reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most have made a good start, and more than half now report that they are in making good progress, only 11 percent of companies have fully institutionalized the digital transformation process.

As the world begins to "reopen," virtual or hybrid events will not disappear anytime soon. Video conferencing stages like WebEx, Zoom or Google Meet have in a real sense kept the world running.

We tend to think that we can either advertise our way into people’s hearts and minds, or that high profile media appearances are the route to driving visibility and building a positive company reputation.