New Partnership Gives Harris Poll Clients Access to PRophet's AI-Driven PR Software to Inform Survey Design and Maximize Press Coverage of Research Results

Curley Company, an award-winning, women-owned and led strategic communications firm, today announced an exciting leadership decision that will continue to support accelerated growth for the agency. Jennifer Curley will maintain her position as founder & CEO and KayAnn Schoeneman will take on the role of president, positioning the firm for continued growth, investment in the team, excellence in strategy and service and a commitment to Jennifer and KayAnn’s shared values and vision for the future.

These days online discourse is revolving around emerging technologies like cryptocurrency, non-fungible tokens (NFTs) and Web3. The metaverse, in particular, is one of the trendiest topics in all of tech today. 

Reading one of my favorite newspapers, The Boston Globe, I came across a story about botanical sexism debunked.  

The Globe is one of the half dozen papers to which I subscribe, plus the mags and digital pubs, endless NBC where I used to work, then CNN and FOX TV.  Yes, being a news junkie, I like hearing both sides.  

On May 24, on this site, I wrote a column giving my opinion on why the Republican Party has stymied Democratic legislation on women’s right to choose and gun control.

Ever since the conclusion of the 2020 presidential election, I stayed away from writing columns about politics.  That’s because political pundits of the broadcast and print media are not contributing factual information to their audiences. New information is disseminated in the news sections and the pundits use those details to try to convince followers that  what the pundits write or say is reality, when, actually, it is nothing but the ego-centric opinions of pundits. It was this way yesterday, it is this way today and, thus, it will be this way tomorrow and the many tomorrows that follow until the end of time.

As all PR professionals are aware, the media landscape has changed drastically in the past 2 years – becoming more difficult to earn the media’s attention and land quality coverage. However, the importance of public relations continues to rise, which has forced agencies to become more creative in their strategies to gain the visibility their clients need.

Nearly 70% of all activity online starts with search engines and queries from users. That's why companies need to base any digital marketing and many Public Relations campaigns they create on keywords. The goal of keyword research is for companies to figure out what their target audiences are trying to find when they're searching online, and then determine what they need to do to rank on the various search engines for the exact same keywords that the audience is using. However, if a company doesn't know which keywords and needs to target, it won't be able to optimize its business website, know which content it needs to create to reach the target audience, or which phrases and queries it needs to use for more link building efforts.

Years ago, frustrated by the absence of a codified means to assess PR agency job candidates, I developed a questionnaire on media trends, PR, and popular culture. The PR/Media Quiz has evolved over the years but remains a useful, albeit non-scientific barometer of one’s currency and connectivity.

A Conversation with Marian Salzman, Author,  THE NEW MEGATRENDS

Among the challenges facing clients issuing RFPs is providing agencies with the information they need to participate and the confidence of knowing that the process will be fair and time efficient. 

There’s a place on our websites, often under the heading “team” or some other title where we present or march in our backgrounds, our resumes, our experience, hopefully in an impressive way that tells why we’re worth the fees we charge.

First, I must publicly thank David Leonhardt of The New York Times for indirectly giving me some terrific new plot ideas and storylines for my TV series Xtra Terresla now in development thanks to a couple of brave new world investors with herculean guts and vision.  They’ll also get co-executive producer status.

Today’s special guest is Grace Leong, CEO & Partner, HUNTER. 

There are five primary questions communications agencies should ask themselves to improve their new business win ratio. 

The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies. 

This is a good news, bad news, probably essay.  The bad news for some readers is that it’s another column about the International Olympic Committee and the Beijing Olympics. The good news for many readers is that it’s the last column I’ll be writing about these recently concluded Beijing Olympic Games (I’m pretty sure, i.e. probably). But as Tom Brady once said when he was asked about his retirement: "I think that's the best way to put it and I don't think anything, you know, you never say never. At the same time I know that I'm very, I feel very good about my decision. I don't know how I'll feel six months from now.”  I probably couldn’t have said it better about my today feelings, but wish I could.

If you thought we’d reached a point where all businesses were up to speed digitally, think again.  According to a CMO survey, digital marketing spending reached 58 percent of marketing budgets, reflecting 15.8 percent growth over the last year. While most have made a good start, and more than half now report that they are in making good progress, only 11 percent of companies have fully institutionalized the digital transformation process.

We tend to think that we can either advertise our way into people’s hearts and minds, or that high profile media appearances are the route to driving visibility and building a positive company reputation.

The metaverse is a place where the physical and digital worlds turn into one, and where people can work, socialize, and play in a brand new digital reality.