The year 2023 is history. But I can assure you that the year 2024 will provide many PR lessons from headlines from happenings that have nothing to do with our business but nevertheless can apply to it. 

No matter the subject or sector of business, surveys are a powerful tool used to gather data that can push companies forward towards their greater goals.

AI-powered writing tools are readily available to enhance corporate communications, generate content, refine style, as well as enhance readability and clarity.

Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.

Specifically, how do we tell what is “real” and what is not? 

For some PR professionals it was a close-mouthed “hmmm.” Others perhaps muttered a variation on, “Oh, well that explains it.” 

In this complex ecosystem, it’s clear that communicators need a new playbook in 2024.

The Federal Trade Commission is putting hundreds of advertisers on notice that they should avoid deceiving consumers with advertisements that make product claims that cannot be backed up or substantiated.

It’s official. The word of the year — according to Merriam-Webster — isn't a new word.

Yes, the second front in any war is waged by crisis managers who know how to deploy what is so missing in action—public relations.

Despite loud upheaval from some anti-LGBTQIA+ groups, DEI initiatives have influenced many workplaces to make space for transgender individuals in leadership roles. 

It’s time to slow it down. And by writing those words, I know I’m flouting the conventional wisdom about all things communication.

Public relations people can learn three valuable lessons from the aftermath of the Hamas terrorist attack on Israel.

If you closely observe the nation’s leading corporations, you’ll notice there’s been a pendulum shift in the chief communications officer’s role.

Insights from the M100 judges on unlocking the immersive media for brands in 2024.

Simple lessons for communicators from Rite Aid’s bankruptcy announcement.

It’s the time of year when thoughts turn to highlighting accomplishments in the quest for promotions and more money. 

Purpose should be a North Star for the choices we make in our lives or businesses, and the recommendations we make for clients.  

If Mr. Chaucer was around today, he might have included the proverb in a yarn titled, “ Better Late Than Never: The Sorry Saga of Hypocritical Republicans Opposing Donald Trump Who Are Attempting To Save Face Because They Supported Him For Years.”

All hail Madame Senator. That is, Senator Dianne Feinstein: visionary, courageous, bold.