Even though some marketing experts feel that the investment in a Super Bowl ad does not justify the cost, CBS reported in early November that ad inventory was virtually sold out for this year’s game on Feb, 11.

As we move further into 2024, it's clear that AI's role in the PR landscape is poised for even greater expansion, offering both new possibilities and challenges for the industry.

Accountability enjoyed a victory when Brittany Pietsch video recorded her firing from a tech firm at the hands of inept HR staff and an absent manager.

I’m going to start thanking ChatGPT when it helps me out…

If journalists and PR people were part of an orchestra, PR people would. play second fiddle to journalists: We need them. They don’t need us.

In-and-out lists are definitely in for 2024, but what else is “in” for this year in the world of social media, marketing, and communications?

Selling your PR agency is a big decision, and finding the right buyer is crucial for a successful transition.

How communicators are interpreting measurement outputs that offer multiple insights.

If the Rev. Dr. Martin Luther King, Jr. was alive in 2024, it is conceivable that he would express both pride in the progress made and concern over the contentious racial landscape that endures.

The year 2023 is history. But I can assure you that the year 2024 will provide many PR lessons from headlines from happenings that have nothing to do with our business but nevertheless can apply to it. 

No matter the subject or sector of business, surveys are a powerful tool used to gather data that can push companies forward towards their greater goals.

AI-powered writing tools are readily available to enhance corporate communications, generate content, refine style, as well as enhance readability and clarity.

Promotion of the 2024 Summer Olympics in Paris by NBCUniversal, which will televise the games in the U.S, is become more frequent and the barrage of PR and advertising programs of game sponsors are not that far away.

Specifically, how do we tell what is “real” and what is not? 

For some PR professionals it was a close-mouthed “hmmm.” Others perhaps muttered a variation on, “Oh, well that explains it.” 

In this complex ecosystem, it’s clear that communicators need a new playbook in 2024.

The Federal Trade Commission is putting hundreds of advertisers on notice that they should avoid deceiving consumers with advertisements that make product claims that cannot be backed up or substantiated.

It’s official. The word of the year — according to Merriam-Webster — isn't a new word.

Yes, the second front in any war is waged by crisis managers who know how to deploy what is so missing in action—public relations.

Despite loud upheaval from some anti-LGBTQIA+ groups, DEI initiatives have influenced many workplaces to make space for transgender individuals in leadership roles.