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How Olympic Sponsors Can Gain Positive Media Coverage Beginning Right Now
Sponsors of the Paris Summer Olympic Games will soon begin promoting their connection to the games. Some brands will claim that they are Olympic sponsors because they support the U.S. athletes.
When OpenAI Turned Copyright On Its Head
Under this scheme, copyright owners will be able to identify their copyrighted works and select whether they want those works to be used in training AI systems.
Lessons for Leaders from the Worst-Handled Crisis in American History
Ineffective or malign leaders often fail to rise to the challenges before them and almost always make matters worse.
Using More Visual Content in Communications From Memos to Memes
So, I found myself asking: When and where is it appropriate to inject a little fun into corp. comm.?
Navigating Change with Fareed Zakaria And Revolutionary Insights for Today’s World
“It’s a clear signal that traditional political metrics no longer align with public sentiment,” Fareed states.
When The Internet Is Not Enough
They have consumed virtually ALL of the data available on the Internet. All of it.
Crisis Communication With The Ongoing Campus Protests
Key crisis principles such as timeliness, transparency and authenticity are key to managing the ongoing situation in a proactive way, while prioritizing safety and the right to free speech.
Navigating News in the Age of Snappy Videos on TikTok
As traditional journalism grapples to adapt to this digital revolution, akin to bloggers of the TikTok era, it becomes imperative to scrutinize the implications and potential ramifications of this seismic shift in media consumption.
12 Skills You Need to Work as a Copywriter
Working as a copywriter requires a diverse set of skills. You need to be able to write compelling copy that sells while also having strong research, editing, and project management abilities.
Learning from Prince Andrew's PR Disaster
As a former head of corporate communications, I believe the most significant takeaway is the impact of personal and organizational dynamics on the decision-making process.
Instead of Advertising and Subscriptions, There’s a New Way to Support Investigative Journalism—a Hedge Fund
A novel blend of media and finance, aiming to benefit from the synergistic relationship between news reporting and trading.
Ragan’s CEO Reflects On Lessons Learned From SXSW
As I explored this year’s festival, I found myself at the intersection of Contradiction and Promise.
Getting Shohei Ohtani Talking Is The Right Move
Major League Baseball’s highest-paid player Shohei Ohtani is in a pickle now that his constant companion/interpreter was fired abruptly, apparently for illegal gambling.
How to Improve X
The social media platform X, formerly known as Twitter, is the social media platform that many of its users love to hate.
Key Insights from Industry Executives on Empowering Women in Leadership in 2024
In recognition of Women's History Month, CommPRO engaged with top executives to explore effective leadership development and management training opportunities that retain female talent and promote women into leadership roles.
Deciphering the Decline of Religious Influence in America
Recent surveys have revealed a startling truth: 80% of Americans perceive religion's role in public life to be dwindling.
A Call to Action for Gender Equality in Leadership
"Focus on the importance of gender equality in leadership positions, particularly in the corporate world," says Melissa Hourigan, Senior Vice President and Head of Media Strategy at Fabric Media.
Email Domain Authentication and How to Fix Delivery Issues
Have you tried to send out a newsletter yet this year through MailChimp or another email service provider (ESP)?
The Impact of Messaging in Advertising, PR, Politics and Why Learn Advertising Skills
That’s why many commercials, in print pubs, radio and television, contain what many media observers call the “hard sell,” meaning they contain message points.