It would appear that the corporate pendulum is swinging away from marketing as the place for digital and social media to PR.More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.  Only 28% picked the marketing department. (Study by The Creative Group.)  This makes perfect sense, since social media is about communicating with and engaging your audience.