CommPRO|Industry News

CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.

Marketing CommPRO Editorial Marketing CommPRO Editorial

The Future of Telephony: 5 Ways Your Biz Can Thrive

Telephony stands out as a great way to help businesses thrive since they need to communicate with employees and customers. If you want to help your business succeed, you should look into telephony to see what it can offer. When you do this, you can make your company thrive through the points listed below.

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Internal Communications Allison Carter Internal Communications Allison Carter

Why Bridging Political Divides is Good Business – And How Communicators Can Help

Kristin Hansen, executive director of the Civic Health Project, believes that communicators can play a critical role in crafting brand stories that unite audiences with wildly divergent beliefs and values.. “You have a really important role to play in telling better stories,” she said in her fireside chat at Ragan and PR Daily’s Brand Storytelling Conference on April 13, “Bridging the divide with brand storytelling.”

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Agency New Business Checklist: Five Questions to Ask Yourself to Win More Often 

There are five primary questions communications agencies should ask themselves to improve their new business win ratio. 

The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies. 

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Corporate Insights Ken Rogers Corporate Insights Ken Rogers

How to Expand Hiring in a New Business

In the race for good employees, fledgling startups and new companies compete against larger companies armed with an army of HR and recruiters, powerful branding strategies in the labor market, and unlimited budgets. There is no doubt that there are still ways to develop the competitive advantages of a new company and use them to convince candidates to work with you. Here are some tips to help you improve your hiring skills:

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Marketing Dr. David Hagenbuch Marketing Dr. David Hagenbuch

Is Netflix Content 'Good Enough'?

How old were you when you made your first solo shopping trip?  If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18.  Japanese youth apparently run errands much earlier—as in age two—to the amazement of many Americans who are now streaming the cultural curiosity.  Whether toddlers should be by themselves on road-trips is a worthy question, as is why people a half-world away are watching a decade-old television show.

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Corporate Insights Richard Levick Corporate Insights Richard Levick

The Lusitania Sinks Again

As Clint Eastwood said, “Tomorrow is promised to no one.” The world is anything but static. Perhaps we should eliminate our generational demarcations—Z, Millennials, X, Baby Boomers—and just refer to us all as the “Whiplash Generation.”

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Marketing CommPRO Editorial Marketing CommPRO Editorial

5 Strategies Businesses Should Emulate from Etsy Sellers

If you need to shop for unique goods such as handmade items, craft supplies, or vintage items, visit the Etsy website. You will be able to check out different items and order them online. However, you will not be buying the items from Etsy. Instead, you will be buying them directly from independent sellers popularly known as Etsy sellers. These sellers use different strategies that help them make a lot of profit. Below are some of these strategies.

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Marketing Brian Wallace Marketing Brian Wallace

The Business of Energy Drinks (INFOGRAPHIC)

Energy drinks are some of the most popular beverages for young people aged 13-35 in the US. In fact, 2 in 3 of all energy drink consumers fall in this age range! With so many other options for young people, what is it about these drinks that are so appealing? 

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Nonprofits CommPRO Editorial Nonprofits CommPRO Editorial

The Communications Technology Virtual Roundtable

CommPRO and RingLeader's CrowdVoice invite you to join our roundtable of non-profit industry leaders as they discuss how COVID-19 and recent world events have impacted non-profit core competencies and their bottom-line in areas of fundraising, advocacy/political action and member/community engagement. With the need to pivot repeatedly, comes an opportunity to discuss the viability of enabling communications technologies as a vital tool for expanding reach in the communities you serve.

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The Future of Diversity, Equity & Inclusion

While there is a strong trend for diversity, equity and inclusion in the workplace, studies show that progress is slow, and many companies are struggling with these concepts.

According to the HR Research Institute’s report, The Future of Diversity, Equity, and Inclusion released earlier this year, most organizations lack mature and effective diversity, equity, and inclusion (DEI) programs. 

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Marketing Brian Wallace Marketing Brian Wallace

The Growth and Damage of Screen Time (INFOGRAPHIC)

Parents and guardians have voiced innumerable detrimental impacts that COVID-19 stay-at-home orders left children with. Among the three most harmful effects of the global Coronavirus pandemic on kids, parents consistently ranked the lockdown’s resulting growth in screen time in a 2021 analysis.

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Leadership & Careers Carol Kinsey Goman, Ph.D. Leadership & Careers Carol Kinsey Goman, Ph.D.

Why I Couldn't Make His People Change

A while back, I was on a phone call from a prospective client who was looking to “book a speaker who would make my people want to change.” The caller was the vice president of a large company going through a substantial transformation - and the following conversation showed that he didn’t know the first thing about leading change.

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