![](https://images.squarespace-cdn.com/content/v1/63ac7679b8afb529dcf37ef0/9a50204a-5daf-4790-a3cd-291cfdaf1227/CommPRO-Introduces-Startup-News-Direct-to-Agency-Leaders.jpg)
CommPRO|Industry News
CommPRO keeps the communications, public relations and marketing industries connected, informed and creative.
Archive
- Accessibility
- Active Listening
- Advertising
- Advertising Agency Man...
- Agency Insurgents
- Agile Engagement
- Artificial Intelligence
- Asian Matchmaking
- Awards
- Barter & Trade
- Blockchain
- Brand Marketing
- Brand Simplicity
- Branding
- Business Ethics
- Business Leadership
- C-Suite TV Insights
- Career Advice
- Celebrity Branding
- Comms Tech
- CommunicationsMatch
- CommunicationsMatch Ag...
- Company Culture
- Conferences
- Content
- Content Couture
- Content Intelligence
- Content Marketing
- Content Marketing Central
- Corporate Communications
- Corporate Insights
- Corporate Investor Rel...
- Corporate Social Respo...
- Crisis Communications
- Crisis Communications ...
- Critical Now
- Cryptocurrency
- Customer Engagement
- Digital Advertising
- Digital Asset Manageme...
- Digital Communications
- Digital Marketing
- Digital PR
- Direct Marketing
- Diversity Equity Inclusion (DEI)
- Dominican Women To Marry
- ESG
- Earnings Guidance &...
- Editorial
- Education
The Future of Telephony: 5 Ways Your Biz Can Thrive
Telephony stands out as a great way to help businesses thrive since they need to communicate with employees and customers. If you want to help your business succeed, you should look into telephony to see what it can offer. When you do this, you can make your company thrive through the points listed below.
Why Bridging Political Divides is Good Business – And How Communicators Can Help
Kristin Hansen, executive director of the Civic Health Project, believes that communicators can play a critical role in crafting brand stories that unite audiences with wildly divergent beliefs and values.. “You have a really important role to play in telling better stories,” she said in her fireside chat at Ragan and PR Daily’s Brand Storytelling Conference on April 13, “Bridging the divide with brand storytelling.”
Agency New Business Checklist: Five Questions to Ask Yourself to Win More Often
There are five primary questions communications agencies should ask themselves to improve their new business win ratio.
The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and leadership roles in companies and agencies.
How to Expand Hiring in a New Business
In the race for good employees, fledgling startups and new companies compete against larger companies armed with an army of HR and recruiters, powerful branding strategies in the labor market, and unlimited budgets. There is no doubt that there are still ways to develop the competitive advantages of a new company and use them to convince candidates to work with you. Here are some tips to help you improve your hiring skills:
The Ideal Scenario for an Acquired PR Agency
So, you founded, built, and successfully developed a PR agency and now you’re ready to sell it.
Is Netflix Content 'Good Enough'?
How old were you when you made your first solo shopping trip? If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18. Japanese youth apparently run errands much earlier—as in age two—to the amazement of many Americans who are now streaming the cultural curiosity. Whether toddlers should be by themselves on road-trips is a worthy question, as is why people a half-world away are watching a decade-old television show.
Now Stay Tuned For...Sorry We're Closing!
Ted Turner, the colorful founder of CNN, and myself, the colorful PR guy and author, will soon be in the digital dark.
Ted and I were among the earliest subscribers to CNN+, but suddenly now the digital doors to the new streaming service are being shut in our faces.
The 3 Best Ways For Your Construction Business To Be More Profitable
It is the mission of every business to increase profits. That’s no secret. The problem with some types of businesses is how difficult it can be to actually make it happen. There are some industries in which it is more of a challenge to increase profits in a meaningful way.
Surrounded by Tech, We Can’t Forget About Human Contact
In the two-plus years since the COVID-19 pandemic shifted how we work, learn and live, using technology in moderation has become an ideal of the past for many of us. Endless video calls, a constant stream of emails, a symphony of notifications – our tech follows us everywhere we go.
The Lusitania Sinks Again
As Clint Eastwood said, “Tomorrow is promised to no one.” The world is anything but static. Perhaps we should eliminate our generational demarcations—Z, Millennials, X, Baby Boomers—and just refer to us all as the “Whiplash Generation.”
5 Strategies Businesses Should Emulate from Etsy Sellers
If you need to shop for unique goods such as handmade items, craft supplies, or vintage items, visit the Etsy website. You will be able to check out different items and order them online. However, you will not be buying the items from Etsy. Instead, you will be buying them directly from independent sellers popularly known as Etsy sellers. These sellers use different strategies that help them make a lot of profit. Below are some of these strategies.
The Business of Energy Drinks (INFOGRAPHIC)
Energy drinks are some of the most popular beverages for young people aged 13-35 in the US. In fact, 2 in 3 of all energy drink consumers fall in this age range! With so many other options for young people, what is it about these drinks that are so appealing?
A Conversation with Matti Friedman, Author, 'Who By Fire, Leonard Cohen in the Sinai'
Join me in my conversation with Matti Friedman as we discuss his new book Who By Fire, Leonard Cohen in the Sinai which recounts the singer/songwriter’s performances in Israel during the 1973 Yom Kippur war.
Blockchain Startups Soaring In 2022
2022 is going to be a big year for blockchain startups. The number will soar in the next few years. Investment in blockchain technology will follow suit. It is excellent news for businesses that are looking to adopt blockchain technology.
The Communications Technology Virtual Roundtable
CommPRO and RingLeader's CrowdVoice invite you to join our roundtable of non-profit industry leaders as they discuss how COVID-19 and recent world events have impacted non-profit core competencies and their bottom-line in areas of fundraising, advocacy/political action and member/community engagement. With the need to pivot repeatedly, comes an opportunity to discuss the viability of enabling communications technologies as a vital tool for expanding reach in the communities you serve.
The Future of Diversity, Equity & Inclusion
While there is a strong trend for diversity, equity and inclusion in the workplace, studies show that progress is slow, and many companies are struggling with these concepts.
According to the HR Research Institute’s report, The Future of Diversity, Equity, and Inclusion released earlier this year, most organizations lack mature and effective diversity, equity, and inclusion (DEI) programs.
The Growth and Damage of Screen Time (INFOGRAPHIC)
Parents and guardians have voiced innumerable detrimental impacts that COVID-19 stay-at-home orders left children with. Among the three most harmful effects of the global Coronavirus pandemic on kids, parents consistently ranked the lockdown’s resulting growth in screen time in a 2021 analysis.
Why I Couldn't Make His People Change
A while back, I was on a phone call from a prospective client who was looking to “book a speaker who would make my people want to change.” The caller was the vice president of a large company going through a substantial transformation - and the following conversation showed that he didn’t know the first thing about leading change.
How You Can Use Color Theory to Create Better Workplaces
Think about your favorite shirt to wear to the office (or on your daily Zoom calls). What color is it?Does it make you feel powerful, confident? Perhaps you like this shirt because you feel it makes you appear approachable and friendly.
Inflation: The Great Pandemic Pricing Reset
We tend to think of inflation in the context of modest annual price increases that drive up the cost of living. Each year the price of what we buy rises by a few percent. Salaries and charges for services are increased to match or exceed this.